I am a strategic storyteller with 20 years of experience in ad agencies and design studios, launching start ups and reinventing corporate brands. I love all things copy, but specialize in telling brand stories that bridge digital and physical spaces. I have led rebranding efforts for Peet’s Coffee, created digital loyalty experiences for Gap and Old Navy, and most recently built the messaging strategy for Salesforce’s new design evangelism program.
I've worked in the SF Bay Area advertising and design industry for over 20 years, working with clients of all sizes.